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See how brands like L’Oreal and Hitcase are using dubcandy in their Marketing. TELL ME MORE

Always sharply focused content.

Why authentic content is important to brands and social commerce.

Ask yourself, how much did your bestie recommending that hot new lipstick impact your buying decision? Or your neighbours candid decision on which nanny service she used after asking you for recommendations.
 
The truth is we value the opinion of those surrounding us. We trust our friends, family and colleagues a lot more than we trust brands.

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Cut to the Chase: The Light Fantastic

If you look at the films shot by the great cinematographers in history, it looks like all their movies were shot at sunset! The truth is: They were!

Any cameraman worth his salt will only photograph exteriors at the optimum light. That’s sunrise and an hour or so after, and at sunset and a couple of hours before. Low light is beautiful light. The shadows are long and the color temperature of the sun is warm and inviting.  At high noon, the sun is right on top of you and harsh!  There is nothing attractive about big dark shadows under your eyes and nose. In my professional work, I always shoot any exterior shots I have at either end of the day. As the sun gets higher and uglier, I will move inside to shoot any interior shots I have to do.

So how does this apply to the average videomaker? Simple. If you only shoot your exterior videos in the most beautiful light available, your videos will instantly be a cut above. But beware, the sun drops fast, so plan your shots, rehearse them at high noon if you must and then start shooting as the sun drops. It’ll only get prettier and prettier. That’s a wrap.

Why Experimentation is the Key to Creating Successful Video Content

“If you don’t like change, you’re going to like irrelevance even less.”

– US Army General Eric Shinseki


 

What’s the key to success in any field or endeavour? You may be blessed with genius or good looks or a beautiful singing voice, but none of those qualities guarantee that you’ll succeed. In his book Outliers, Malcolm Gladwell argues that talent and luck aren’t the real secrets to making it big. Rather, it’s about lots and lots of practice.

Take the Beatles. They may have been musically gifted, but what actually helped them “explode” onto the music scene half a century ago was years of performing live, five hours a night, seven days a week, practicing, experimenting, testing, rewriting, and taking note of what their early audiences enjoyed most – and least.

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POV 3rd Street & dubdub: Past & Future Partnerships

What is POV 3rd Street?

POV 3rd Street works with at risk young adults and focuses on getting them jobs in media. Since 2007, POV 3rd Street has trained, placed and kept talented youth in the exciting worlds of film, television, journalism, photography and new media. 

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Feature Friday: Top dubdub videos of the week

Each Friday, dubdub highlights some of the dubs that make us say “wow!” and “That’s Awesome!” by sharing the best from the week on our social channels. These Feature Friday blog posts, will provide some more details about why we loved each one!

Our faves for Jan. 6

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Feature Friday: Top dubdub videos of the week

Each Friday, dubdub highlights some of the dubs that make us say “wow!” and “That’s Awesome!” by sharing the best from the week on our social channels. These Feature Friday blog posts, will provide some more details about why we loved each one!

Our faves for Dec. 16

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Feature Friday: Top dubdub videos of the week

Each Friday, dubdub highlights some of the dubs that make us say “wow!” and “That’s Awesome!” by sharing the best from the week on our social channels. These Feature Friday blog posts, will provide some more details about why we loved each one!

Our faves for Dec. 9

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dubdub Launches dubcandy

First App to Allow Influencers and Businesses to Earn Revenue from Shoppable Videos.

TORONTODec. 6, 2016 /CNW/ – dubdub, a Toronto-based tech company in the mobile space, announces the launch of its new application, dubcandy. The latest addition to the company’s portfolio of video tools, dubcandy is the first mobile application to truly empower any influencer to create shoppable videos and earn revenue directly from them. dubcandy’s release follows the debut of dubsuite, formerly known as dubdub, in July 2016 and the launch of dubloft training facilities in Toronto and New York. dubsuite has garnered 120,000 downloads across 141 countries.

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Influencer Spotlight: Teresa Marie Howes

Teresa Marie Howes is a holistic nutritionist, certified personal trainer, avid runner, published author, and active blogger.  She is backed with a formal education in nutrition, over 17 years of professional experience consulting in the weight loss and wellness industries and a board certification from the AADP.

She is the founder of Teresa Marie Wellness teresamariewellness.com, lead blogger at Eat. Drink & be Skinny eatdrinkandbeskinny.com and the creator of the Clean & Colorful Solution cleanandcolorful.com. Fired up with optimism and enthusiasm, she is on a mission to help individuals everywhere adopt a cleaner lifestyle by implementing small lifestyle changes that add up to massive improvements in health and happiness over time.

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Influence – Treat Everyone Like They Have An 80 Klout Score

A frank discussion on influence and who’s influential. Oh, and Klout too.

Can we have a conversation, just between us? I think it’s time we talk about that ‘elephant in the room’. That’s right, Klout.

Let’s take a look at influence. An influential lifestyle blogger posts a link to a food event happening in our local wine country, I may click the link. An influential foodie blogger post a link to the same event, I’m most likely clicking the link and reading more. Chef Jamie Kennedy (who I trust, respect, and eat at his restaurant all the time) posts the link, I’m definitely clicking through and sharing with my wife. One of my wife’s best friends, who has 200 plus followers, posts the link… I don’t have even have time to see the tweet and click the link. My wife Kelly‘s already bought  tickets and booked the bed and breakfast. So I ask, who had the greatest influence in me going to that food event?

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